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More about me...

Profile

 

Motivated, proactive and driven communications professional with experience in the print news writing and public relations industry. Nearly five years experience writing news, social media and blog content for multiple high-profile entertainment, lifestyle and hospitality clients. Especially skilled at creating compelling copy under tight deadlines while also adhering to brand and AP style guidelines. Exceptional organization, project management and multi-tasking skills. Currently seeking a challenging and exciting communications position that offers growth opportunity within the organization.

Professional

experience​
 

Raptor Websites

Freelance Digital Content Specialist (May 2016-Present)

  • Develop and maintain overall content strategy and standards for voice and tone for digital programs

  • Establish process for, manage and execute on-going content projects

  • Produce high-quality and engaging content for a variety of clients that incorporates best practices for digital use

  • Proactively bring ideas for content, promotions, video scripts, contests, blogs, etc.

 

Reflex Media

Public Relations Specialist (November 2015 – February 2016)

  • Responsible for maintaining brand recognition and media presence for niche dating sites under the Reflex Media umbrella including MissTravel.com, WhatsYourPrice.com, PairMeUp.com and Swim Like a Mermaid

  • Brainstorm, conceptualize and execute social media content for the MissTravel brand

  • Conceptualize, organize, distribute and place media coverage with key outlets including Glamour, YourTango, Refinery 29 and more

  • Conceptualize, develop and produce social media content for platforms such as Vine, Instagram, Facebook and Twitter

  • Track social media influence and engagement through weekly reporting

  • Create blog content for MissTravel and WhatsYourPrice

  • Draft content for press releases, editorial pitches, and email marketing materials

  • Research and cast successful case studies for media placement

  • Research and pursue potential event sponsorship opportunities 

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Kirvin Doak Communications

Assistant Account Executive (February 2013 – May 2015)

  • Responsible for numerous entertainment and hospitality clients including Insomniac’s Electric Daisy Carnival (EDC), Las Vegas, Culinary Dropout, El Cortez Hotel & Casino, USA Sevens International Rugby Tournament and South Point Hotel, Casino and Spa
  • Brainstorm, strategize and execute effective and successful public relation plans for all clients
  • Research, create and maintain media lists
  • Establish and maintain relationships with key entertainment, food and beverage, and travel contacts, as well as EDM reporters
  • Develop creative story and pitch angles combining client events and current trends
  • Secure press coverage with target local and national media outlets
  • Draft copy for press releases, media alerts, newsbytes, monthly listings and more
  • Prepare monthly public relations reports and daily media coverage digests
  • Coordinate press events, interviews, and photo shoots

 

Albuquerque Journal

Reporter (January 2012 – May 2012)

  • Metro reporter covering breaking news and current events relating to crime, traffic incidents, city projects and more
  • Coordinate interviews with city, county and state officials and other sources for story opportunities
  • Provide additional coverage in the arts and entertainment department as needed.
  • Post to the Albuquerque Journal website

 

Las Cruces Sun-News: Pulse 

Contributing Reporter (July 2010 – December 2011)

  • Write weekly stories on events and happenings around the New Mexico State University campus and Las Cruces community
  • Coordinate interviews with artist management for feature coverage
  • Compile and manage weekly concert and “hot spot” calendars

Skills

Content development

Copy editing

Copy writing

Event and culinary photography

Event planning and coordination

Feature writing

List management

Marketing communications

Media awareness

Public relations planning

Public relations strategizing 

Public relations writing 

Public speaking

Research 

Strategic thinking

Time and task management

Internship experience

Wicked Creative Public Relations

Intern (August 2012 – January 2013)

  • Responsible for assisting with numerous entertainment and hospitality clients including PBR Rock Bar & Grill, Rockhouse, Ranch House Kitchen, Sugar Factory, Crazy Horse III, COLOR Salon by Michael Boychuck and more
  • Provide daily clip reports
  • Create social media plans for Twitter and Facebook for multiple clients
  • Develop press material including press releases and newsletters
  • Compile and create media lists

 

New Mexico State University Athletic Department – Media Relations

Intern (January 2010 – May 2010)

  • Create press materials including press releases, media guides and kits, feature writing and more
  • Coordinate interviews with players and coaches
  • Create content for the Athletic Department’s website
  • Assist with various sporting events on nights and weekends 
Volunteer experience

Musicclones

Promotions Assistant (January 2011 – April 2011)

  • Assist with event promotion on the New Mexico State University campus, surrounding restaurants and bars and in the El Paso, Texas market
  • Create and distribute press releases
  • Pitch and secure interviews with talent to local news outlets
  • Assist with ticket sales
  • Act as artist liaison by providing talent transportation to and from event
  • Provide any additional assistance needed for the event
Education
New Mexico State University
2007 - 2011

 

Bachelor of Arts and Sciences, Journalism & Mass Communications with a minor in Marketing, completed December 2011 

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